Friday, June 21

Content Marketing vs. Social Media Marketing: Which Is Right for Your Business?

Did you know that there are over 4.62 billion social media users worldwide as of January 2022? That is 58.4 percent of the total global population!

Marketing online is a must if you want your business to thrive. But, content marketing vs. social media marketing can be a confusing process when you first start looking at online marketing. Luckily, you can keep reading this guide to find out which marketing strategy is right for you.

What Is Content Marketing?

A content marketing strategy revolves around publishing consistent and original content for your customers. The goal of marketing is to attract and keep an audience that can turn into profitable customers.

Marketing and consumption of the content can cause changes in your customer’s behavior. With the right content, you can influence your audience to start using your product or service.

Content marketing is used to educate, inform, and entertain potential future customers. Content marketing exists to promote a product or service. Social media marketing promotes the content created.

While content marketing usually takes place online, it can also include print campaigns. In addition, content marketing also teams up with social media marketing so often that it can be considered a part of social media marketing.

Content marketing and social media marketing share the role of:

  • building a brand personality
  • promoting a brand personality
  • building trust among customers

Content marketing is used by marketers to establish credibility and loyalty among their customers.

What Is Social Media Marketing?

Social media marketing uses social media platforms to interact with existing and potential clients. While content marketing focuses on building credibility and trust by sharing knowledge, social media marketing focuses on building credibility through interactions.

A social media marketing plan tries to establish a two-way dialogue through a wide range of social media sites. This gives consumers more control over the conversation as it gives them a platform to discuss the whole customer experience. As a result, business owners get the chance to talk about negative interactions and answer general customer questions.

If you interact with your customers more, you will start to build a relationship with your customer base. This will build your credibility and standing with your customers. Humanizing your company allows customers to see a less “corporate” view of your business.

For more information on how to create and launch a social media campaign in 2022, take a look at this post by The HOTH.

Content Marketing vs. Social Media Marketing Made Easy

Content marketing vs. social media marketing can be a difficult decision to make when trying to organize your online marketing strategy. Luckily (or unluckily, depending on how you view it!), these two concepts are so intertwined that you can’t really have one without the other. So you might as well plan to use them both!

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