Appealing to Your Customers in the New Normal Through a Concept Store
Concepts stores have been a popular marketing tactic. Brands resort to opening these stores that may fall under the category of pop-ups to create a local following. Multi-brand-owning companies or conglomerates take advantage of a setup such as this to penetrate smaller localities or more actively get in touch with a fresh audience in a foreign country they only recently expanded into.
Concept stores are also becoming a common preference among startups and small brands. Especially with the emerging new normal, it seems like several industries like cosmetics, apparel, pet supplies, and furniture are looking into concept stores to revive their business now that cost savings and boosting a multi-channel marketing strategy are on top of their priorities.
Here's why concept stores might j...


